Red Bull Record Deal Of One Year Sponsorship With Lance Armstrong Ready To Be…Read More

Red Bull has announced a one-year sponsorship deal with legendary cyclist Lance Armstrong, despite his controversial past. The partnership will see Armstrong become a global ambassador for the energy drink brand, promoting their products and values.

The deal marks a significant comeback for Armstrong, who was stripped of his seven Tour de France titles and banned from competition for life in 2012 due to a doping scandal. Red Bull, known for its bold marketing moves, sees Armstrong’s resilience and determination as aligning with their brand values.

Armstrong will feature in Red Bull’s advertising campaigns, participate in cycling events, and support the brand’s philanthropic initiatives.