Brad Lackey Inks $101 Million Deal Spanned Annually With Puma In Position Of…Read More

In a significant move, motocross icon Brad Lackey has inked a monumental partnership with global sports brand Puma, signing a staggering $101 million annual deal. The agreement positions Lackey as a prominent ambassador for the brand, leveraging his legendary status and expertise to promote Puma’s motorsports initiatives.

As the first American to win the FIM 500cc Motocross World Championship in 1982, Lackey’s influence in the motocross community is unparalleled. This partnership marks a major coup for Puma, as they seek to expand their presence in the motorsports market.

“I’m thrilled to join forces with Puma,” Lackey said. “Their commitment to innovation and performance aligns perfectly with my values, and I’m excited to contribute to their motorsports endeavors.”

As ambassador, Lackey will play a key role in promoting Puma’s motocross and motorcycle-related products, as well as participating in various marketing campaigns and events. His involvement is expected to significantly boost Puma’s visibility within the motocross community and beyond.

The $101 million annual deal is a testament to Lackey’s enduring appeal and influence. The partnership will see him work closely with Puma’s design team to develop new products, while also making appearances at major motocross events and participating in brand activations.

Puma’s decision to partner with Lackey underscores their dedication to motorsports and their desire to tap into the growing popularity of motocross. The brand has been actively expanding its presence in the market, and Lackey’s involvement is a significant step forward.

“Brad Lackey is a motocross legend, and we’re honored to have him on board,” said a Puma spokesperson. “His expertise, passion, and reputation make him the perfect ambassador for our brand. We look forward to working together to drive growth and excitement in the world of motorsports.”

The partnership is set to run for multiple years, with Lackey’s role evolving over time. As Puma continues to push the boundaries of innovation and style, Lackey’s involvement will undoubtedly play a pivotal role in shaping the brand’s motorsports strategy. This landmark deal cements Lackey’s status as one of the most influential figures in motocross, and his collaboration with Puma is eagerly anticipated by fans and industry insiders alike.