Jett Lawrence Secures Brand Ambassador Record Deal After World Championship With…Read More

Australian motocross sensation Jett Lawrence has secured a groundbreaking brand ambassador contract with luxury sports car manufacturer Porsche. This unprecedented partnership marks Lawrence’s first major automotive endorsement and Porsche’s entry into the motocross world.

Lawrence, fresh from his 450 SMX World Championship victory, will represent Porsche globally, participating in exclusive events and activations. He will also collaborate on custom motorcycle and car designs, supporting Porsche’s motorsport initiatives. “I’m stoked to join the Porsche family,” Lawrence said. “Their passion for performance and innovation aligns perfectly with my racing spirit.”

Porsche CEO Oliver Blume praised Lawrence’s “fearless attitude and championship pedigree,” citing him as an “ideal partner.” This partnership bridges the gap between motocross and automotive excellence, cementing Lawrence’s status as a global sports icon.

The multi-year agreement kicks off in early 2024, with charity initiatives focusing on youth motorsport development and safety programs. Lawrence’s impressive resume, including two 250 MX Championship titles and multiple X Games medals, solidifies his position alongside Porsche’s esteemed ambassadors. This high-octane collaboration promises to thrill motorsport fans worldwide, showcasing the intersection of speed, style, and adventure.