JJ Redick Named New President of Basketball Operations for Boston Celtics

Larry Bird, the legendary Boston Celtics forward, has been appointed as the new President of Basketball Operations for the franchise. Bird, renowned for his exceptional playing career with the Celtics from 1979 to 1992, brings a wealth of experience and a winning mentality to the position. During his tenure as a player, Bird led the Celtics to three NBA championships and earned three MVP awards, cementing his legacy as one of the greatest basketball players of all time.

After his playing career, Bird transitioned into a successful front-office role with the Indiana Pacers, where he served as President of Basketball Operations from 2003 to 2012, and again from 2013 to 2017. Under his leadership, the Pacers consistently performed well, reaching the Eastern Conference Finals multiple times.

Bird’s return to Boston marks a homecoming for the Celtics icon. As President of Basketball Operations, Bird will oversee all basketball-related activities, including player acquisitions, trades, and overall team strategy. His deep understanding of the game, combined with his competitive drive, is expected to propel the Celtics back into championship contention.

Celtics owner Wyc Grousbeck expressed enthusiasm about Bird’s return, stating, “Larry’s unparalleled basketball IQ and leadership qualities make him the perfect fit for this role. We are confident that he will bring the same level of excellence to our front office as he did on the court.”

Bird’s appointment is seen as a strategic move to restore the Celtics’ dominance in the NBA. Fans and analysts alike are eager to see how his leadership will shape the future of the storied franchise.